Targeted campaigns that connect you with your audience, fast!
What You Can Expect From A Pay-Per-Click Campaign
Pay Per Click (PPC) advertising (such as Google Ads) provides the opportunity for marketing campaigns that are more affordable, far-reaching, flexible and targeted than any traditional advertising method.
When done correctly, a PPC campaign can have a profound impact on your business growth. It allows you to increase your brand exposure to your audience for a period of time, driving traffic to your website and encouraging sales. PPC has fast become the most popular form of online advertising as it is a quick and easy way to leapfrog your competition on the most powerful marketing tool of them all, the internet! We are also able to easily measure the campaigns success as most PPC platforms offer trackable information. Platforms such as Google provide a lot of usable data and advanced tracking options for us to really ensure we are hitting the right audience.
Targeted PPC Campaigns
With over 12 years experience, our PPC campaigns are built specifically to drive traffic to your business. Critical elements we focus on include creating compelling advertising copy, split testing different elements, and bidding on the keywords that will have maximum impact with your budget.
Split Testing a PPC Campaign
To ensure we have the most success from a PPC campaign, we conduct extensive split testing to make sure you get the most from your investment. Our experienced team regularly monitors the results of your campaign and provides real-time updates on it’s progress. The beauty of PPC ads are that they are fluid, sometimes updates are required to handle shifting variables and other factors. Elements that can influence results are as follows:
- Click Through Rate
- Compelling Ad Copy
- Indexed Landing Page
- Low-Performance Keywords