How Much Does “HTTPS” Affect My Ranking?
- September 3, 2014
- seo
It’s hard to police something as broad as the worldwide web, but some people are calling Google out because of their brand new ranking factors. Some people will tell you that it’s all a sham, and the fact that Google is planning to roll out an SSL provider of their very own isn’t making things any better. It’s up to you to decide if you really need an SSL certificate, you shouldn’t let one person opinion persuade you into making a decision you wouldn’t make otherwise. I follow tons of “SEO Gurus” on Twitter and a few of them were even surprised at this information being released, but I still took it upon myself to learn more about the entire thing. Knowledge can’t be bought, it has to be obtained through observation and that’s exactly what I did. I don’t even really understand what the big deal is, Google is a company that is always messing with their algorithm, and toytthey’re perfectionists.
I can’t tell you for certain whether these new SSL certificate ranking factors play a large part in the way SEO works or not, but I can tell you how you should get one for yourself. Make sure you know what kind of certificate you need, whether it be a single, multi-domain or even a “wildcard” variety. 2048-bit key certificates are the recommended choice, and when it’s recommended it’s probably what you’ll want to get. Another thing most webmasters tend to forget is that they should never block their HTTPS site from being crawled, they can do this through the use of their robots.txt file. Your pages deserve to be indexed after all, so make sure that you’re letting them do that as well! SEO is always changing guys, and if you get left behind there’s no telling how much you’re going to need to catch up on.
Todd Foster is Owner Of Foster SEO. He has been in the SEO Industry for 6 years and has achieved a lot of amazing results for many clients.
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